REUSE - Quick analytics definitions
- Alex Logsdon (Deactivated)
The difference between Unique Users and Unique Views
There is sometimes a difference between the number of Unique Views and Unique Users. That’s because they are calculated differently. This is what each one means:
Unique Users: Counts the number of unique people who interacted with the content while logged in. Interactions could happen on the content page (like commenting) or outside of the page (like clicking Attend on a session from the schedule). For this reason, Unique Users might show a larger number than Unique Views.
Unique Views: Counts the number of unique people who visited the content page while logged in.
Are logged-out users counted?
On a public preview site, content can be previewed by users who are logged out. The “Total” counts (like “Total Downloads”) do include these logged-out users. Unique Views and Unique Users do not.