GrowthZone can help you communicate with event registrants and attendees before, during, and after events. This article provides an overview of the different communication tools available to you and helps you pick the right tool for your needs.

Before the Event

Send Event Invitations

Identify who you’d like to invite to your event. Depending on the complexity of groups and sub-groups of members or contacts you’d like to invite, two tools can help you get your invites out.

Simple: Event Invitation Email

The event invitation tool inside the events module lets you pick from various pre-built groups of members and contacts. This is the right option if you want to invite all active members, several member types, or members of a certain list/committee.

Access this tool by clicking on the ellipsis button to the right of the event’s name.

Open

GrowthZone tracks who you’ve invited and who has registered for the event. You can use the Re-Send Event Invite tool (available in the same ellipsis menu) to send follow up invitations to people you’ve previously invited who have not yet registered.

Advanced: Lists and Marketing Automation

Use the Contacts report or other report to slice and dice the contacts in your system to create your desired invitation list. Either email the contacts on the list directly or feed the results of the report into a list and use it in marketing automation. This is a great option if you want to target a specific segment of your members and get them registered for and excited about your event.

Contact Registrants

Simple: Event Reminder

The event reminder is a pre-built email that reminds your registrants about key information, like the event’s date, time, and location. It also includes the check-in QR code if you plan to use that to streamline the start of your event.

To send a reminder, click on the down arrow next to the Add Registration button on the Attendees tab of an event and choose Send Event Reminder Email.

Open

Day of the Event

Last Minute Info or Urgent Updates

Email Registrants

Need to send an email blast to all your registrants? This tool has you covered. This opens a blank email to every person registered for your event. To access this tool, open the down arrow menu next to the Add Registration button on the Attendees tab of an event and choose Send Email to Registrants.

This is a useful tool if you have an update or last minute change for your event and are able to notify your registrants far enough in advance that they will likely see your email.

Advanced: Push Notification

Do you have an update for your registrants but your event is about to start and your registrants are already on their way to the event? A push notification may help you get your update in front of as many registrants as possible.

This process takes advantage of the Event Activity report. Every event has a shortcut to this report on the Attendees tab. Click on the down arrow next to the Add Registration button and choose the Event Activity Report. The repot will default to your selected event. Since we want to contact all registrants, you can simply run the report. Add the results of the report to a list/committee. Then, go to the Communication module and the Push Notifications tab. Select the list/committee you added the results of the report to and write and send your notification.

This is a good tool if most of your registrants are also members and have installed the MemberPlus app. If most attendees are members of the public or new to your association, your push notifications will not be visible to the majority of your registrants.

After the Event