Gamification and the leaderboard

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As people interact with content, they earn points. This gamification encourages them to keep engaging with your platform.

The leaderboard

The leaderboard features the top 3 users. Then all users are listed below, in ranked order.

At any time, you can reset the leaderboard to return everyone’s points to zero. For example, if you host a new contest each day during an event, you might announce a winner in the evening before resetting for the next day.

Points multipliers

Normally, the same action is worth the same number of points no matter where it is on the site. But with points multiplier tags, you can make actions on some content worth more points. Add a points multiplier to any content page that you want to encourage people to interact with.

The tags look like this: 2x, 5x, 10x… See all default points multiplier tags.

For example, if you add a 2x tag to higher-tier exhibitors, the Favorite action on those pages is worth twice as many points as the Favorite action on other exhibitor pages. If you add a 4x tag, the action is worth four times as many points.

Ways to earn points

Earn points by taking these actions around the site. You’ll know when you’ve earned points because an animation plays in the top-right corner of the screen.

You can only perform each action once per piece of content. For example, when you send a chat message in a session, you gain points. But when you send a second chat message in the same session, you don’t earn anything. This means you should interact with as many pieces of content as possible for the maximum number of points.

	How do I earn points?	How often?	Example (click to enlarge)
Emoji	Click an emoji button during a session.	Once per session.
Live chat	Leave a comment in a live chat during a session.	Once per session.
Joined	Join a live session and physically be in the room while the event is happening.	Once per session.
Poll	Answer any of our polls/questions on pages. Includes: Fill in the blank, free text response, poll, rating, or sorting questions.	Per individual question.
Comment	Leave a comment on any piece of content on the platform. Includes: library, exhibitors, and sponsor pages.	Once per piece of content.
Attend	Click the Attend button on a session.	Once per session.
Q&A	Leave a question in the live Q&A section.	Once per session.
Complete	Click the Complete button when you complete a piece of content. You can find it at the bottom of the Exhibitor profiles, Sponser profiles, Speaker profiles, and library content.	Once per piece of content.

Earn extra points at exhibitor booths - retitle

Set up gamification- move to importer section

are there default points values or do clients make them up every time from this blank template?

Point values can be designated by your team. In order to set your gamification structure, use the Gamification Template your Client Success Manager puts on Basecamp. This template allows you to designate the value of each action offered as well as specify pieces of content that will have multiplier tags on them.

Gamification Template Example:

Advertising gamification

One reason people enjoy gamification is the opportunity to earn prizes! If it suits your conference, organize prizes to be sent to the winners of your leaderboard.

We recommend considering rules you’d apply to a contest:

• How many prizes can you give away?

• Would you like to reset the leaderboard at any point during your conference? If so, when would you like it reset?

• Who is eligible to earn prizes?

These rules should be listed out on your site for attendees to find. You can include a Game/Contest section on your FAQ page, or if the contest is detailed you can dedicate a page on the site for the game. You can list this page in the navigation or link to it from a billboard or banner on the site.

A visual of the prize(s) can be put in a featured rotator or a billboard to give even more incentive to attendees to participate. You can also remind attendees to engage with content through push notifications at any point during the event.

If you do decide to reset the leaderboard during the event, choose a certain time each day and let your Client Success Manager know that time. You will need to take note of the top scorers to be able to look up contact information. It’s best to note the top 5-10 people listed on the leaderboard just in case someone has won before or is not eligible to win.

Once you have the list of names, you can look up email addresses in the registration information to contact the winners and organize the prize delivery.