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Type: Tutorial (quick start)

Audience: Exhibitors

Content notes: Minimum viable doc for AAFP on July 2, improve later.
Their wants:

  • how to set up your profile - and set your dates and availability

  • how to set up your booth - highlight personalized greetings to target leads they can find in the analytics

  • how to find the directory & direct messaging

Note

[x] Link to the detailed How-tos for editor (copy-pasted from PDFs)
[ ] QUICK edit those How-tos. Typos, periods, and most importantly TEST ACCURACY

...

The editor has multiple tabs. This image shows where the content from each one appears in your booth. See the table below for more details.

[Overview screenshot of the booth with content/editor tab names called out. So you know where each tab content ends up.]

Information tab

  • Write Intro text that appears near the top of the page.

  • Add Description content that appears lower on the page. Make it your own with text and other elements. Insert polls and questions here.

  • Upload logos and background images. See specifications.

  • Turn on Actions to add gamification to your booth.

Note

Always keep the Status button Active. If you deactivate it, you won’t be able to find your booth on the site. Tip: You can save the URL of your page to get back in, in case your booth is accidently deactivated.

Rotators tab

Add featured images and videos to a rotator at the top of your booth. See specifications.

Members tab

Add your organization reps so they can chat with visitors. Select Has Admin Rights if you want them to edit the booth and view analytics.

Resources tab

Add downloadable files or images. These do not include videos or links to other sites. See specifications.

Questions tab

Add polls and different types of questions for attendees to answer.

Note

Questions are a two-step process. After creating one in the Questions tab, go to the Information tab and insert the question in the Description box. Then, it will show up on your booth.

Metadata tab

Add your organization’s contact information and social media links.

Sessions tab

Need info. Which sessions are linked - sponsored and speaking? - And do they connect them or is it automatic. Higher-tiered partners are given their own dedicated session to speak about their product or service.

Products tab

Add products that link to your online store. Need to confirm info.

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greetings-tab
greetings-tab
Greetings tab

Add personalized greetings that only VIP visitors can see. We suggest using this feature to target leads you discover in your booth analytics. The Generic Greeting is seen by all other visitors.

Analytics tab

View stats about your visitors and download analytics. Only members with admin access can see this tab.

...

You can reach out to attendees directly.

  • How to find the directory and direct messaging

  • Best practices for why and how to connect. How analytics can be used for leads/connections?

Set up your booth to maximize connections.

  • Add personalized greetings.

  • Turn on comments, and participate!

  • Add social media links.

  • Coordinate your organization reps so that someone is always available to chat.

  • Other?

  • Advertisement/sponsor opportunities around the site? Does that belong here?